Kindred is a members-only home swapping network that unlocks the ability to live a travel-rich lifestyle through the power of community. By exchanging primary residences with trusted peers, renters and owners alike can match with Kindred spirits and explore new destinations without breaking the bank.

We are on a mission to build a sharing economy that lives up to the name, and we’ve raised significant capital from some of the best investors in Silicon Valley to do so, including Andreessen Horowitz, New Enterprise Associates, Bessemer Venture Partners, Caffeinated Capital, Elad Gil, and the founders of Opendoor, Figma, ClassPass, Clubhouse, Divvy, Gem, and Homebound.

The co-founders are proven leaders from the early team at proptech company Opendoor ($15B+ exit), and have each separately built and scaled products that today do $1B+ annual revenue combined.

We’re looking for the world’s top builders, executors, and believers to join us on this ride.

You can learn more about us in Forbes and TechCrunch.

The Role:

Bay Area Hybrid Role

We're seeking an outstanding executive-level marketing leader to join Kindred’s early team. This role will report directly to the CEO and will be responsible for developing and driving Kindred’s marketing strategy end-to-end across all channels, owning key results around acquisition and CAC. You’ll manage one full time employee and several contractors initially, with the expectation that you will build your team over time as you validate channels and develop your strategy. You will work in close partnership with cross-functional product, engineering, and design partners to deploy our performance marketing budget, structure tests, lead creative iterations, and diversify our channels to develop a resilient, sophisticated, and efficient acquisition engine.

What You’ll Own:

• Marketing Strategy: You’ll develop Kindred’s overarching strategy for customer acquisition and re-engagement. You will communicate a vision for how we will experiment and iteratively develop diversified channels over time, you’ll articulate a compelling philosophy on how to make brand or CAC tradeoffs, and you’ll set near and long term targets.
• Channel Testing & Early Execution: You’ll structure, prioritize, and execute on paid marketing tests and initiatives across multiple channels. While you will have the resourcing to build your team over time, you are expected to execute yourself first in order to deeply understand the opportunity. This is not the right role for you if you are not happy to execute yourself on early tests.
• Building the Team: As you validate various channels, you will build a team of world-class employees, contractors, and agencies to accelerate and scale proven efforts.
• Budget Deployment & Management: You will own Kindred’s marketing budget, with ultimate discretion over where and how to deploy capital. You will have the support of paid media consultants, but you are responsible for scoping the campaigns and ensuring high quality execution. You should know exactly where each dollar is going, and put in place the reporting infrastructure needed to tightly monitor and manage this paid spend.
• Production of Marketing Creative: You will lead the process for developing new creative assets for marketing campaigns, instituting an efficient workflow informed by both data insights and company brand goals. You’ll provide feedback and direction to designers and creative consultants to ensure only the highest quality assets are shipped.
• Earned Media: You will develop Kindred’s Earned Media strategies, including press and public reviews, overseeing efforts to scale awareness and credibility.
• Marketing Reporting & Analytics: Initially, you will be responsible for all marketing reporting and performance monitoring, mining the data for critical insights, and distributing those insights effectively to relevant stakeholders.
• Brand Strategy & Communications Strategy, in partnership with CEO: You’ll work closely with the CEO to develop Kindred’s Brand strategy, core positioning, and communications strategy. You’ll have the opportunity to shape Kindred’s identity, and ensure that this identity is richly represented in every touchpoint across online and offline surface areas.